Project-Based Learning Experience
The students in Dr. Howenstine’s Professional Selling (MKT345) course were given a project-based learning experience. The students were to apply the academic knowledge learned in class at a community site (Spiece). Students were to learn about professional selling and apply that knowledge while working in the field of sports with Spiece Fitness. The provision of marketing the fitness center’s services provided each member of the class to develop academic knowledge, personal development skills, and a sense of social responsibility to fit Spiece’s needs. Thoughtful reflection and discussion of these experiences were tailored to the class.